Providers
All 14 in NC
HEARTLAND OF GREENSBORO, INC
NPI 1326143504, organization, Greensboro, NC, Skilled Nursing Facility
3
Evidence tier
network structure with a list link
- Part of provider network D1-00004, ranked 4 nationally.
score 60 of 100, rank 5928, $0 at stake
Provider networks
D1-00004 ranked 435 providers around Suffolk, VA: 2 hospices, 1 home health agency, 32 nursing facilities.
National provider registry
From the CMS NPPES Registry, refreshed daily.
| Name | HEARTLAND OF GREENSBORO, INC (also HEARTLAND LIVING AND REHABILITATION) |
| Type | Organization |
| Status | Active |
| NPI issued | September 13, 2006, last updated June 8, 2026 |
| Practice location | 1131 N CHURCH ST, Greensboro, NC 27401-1007, 910-891-9026 |
| Authorized official | JAMES SCHMIDLIN (President) |
| Specialties | Skilled Nursing Facility (314000000X, primary, license NH0601 NC) |
In this area
14 providers in Guilford County, NC carry an indicator in the public record, with $10.0M at stake between them. The most common is more hours than a day holds, on 6 of them, followed by named in an enforcement record on 4. 3 are tier 1: documented action, then payment.
| tier | provider | at stake | why |
|---|---|---|---|
| 1 | DUNE MEDICAL SUPPLY LLC High Point, NC, ranked 300 | $8K |
|
| 1 | REIGN & INSPIRATIONS, LLC Greensboro, NC, ranked 590 | $0 |
|
| 1 | JOELLE'S CENTER OF HOPE INC Greensboro, NC, ranked 680 | $0 |
|
| 2 | KESHAVPAL REDDY Greensboro, NC, ranked 693 | $2.9M |
|
| 3 | REGINALD CENTER OF TURN AROUND Greensboro, NC, ranked 1224 | $303K |
|
| 3 | ASHTON HEALTH AND REHABILITATION, LLC MC Leansville, NC, ranked 2722 | $0 |
|
| 3 | ADAMS FARM LIVING INC Jamestown, NC, ranked 3825 | $0 |
|
| 3 | CAMDEN HEALTH AND REHABILITATION, LLC Greensboro, NC, ranked 4961 | $0 |
|
Recent enforcement in NC
All releasesDepartment of Justice and HHS-OIG releases for this state, newest first. Each opens in a new tab.
DOJSentencedAug 27, 2026
Charlotte Woman Sentenced for Defrauding the North Carolina Medicaid Program
Jackson and her company submitted over $1.9 million in claims to NC Medicaid for urine drug testing and psychotherapy services that were never performed or already paid, using Medicaid recipients' personal information, and she spent the proceeds.
DOJPleaded guiltyJul 9, 2026
Guilford County Woman Pleads Guilty to Health Care Fraud in Connection with Million Dollar Urine Drug Testing Scheme
Singleton owned and operated Joelle's Center of Hope, which submitted approximately $1,735,865 in claims to North Carolina Medicaid for urine drug tests that were not performed, listing a nurse practitioner and a doctor as ordering providers who never ordered the tests.
DOJPleaded guiltyJun 24, 2026
Raleigh Man Pleads Guilty to Receiving More than $60 Million in Fraudulent Claims from Paying Kickbacks for Patient Referrals
Price owned and operated Golden Star Labs, which paid collectors on a per-specimen basis to supply bogus respiratory test samples obtained through identity theft, and billed Medi-Cal and Medicare more than $96 million in false claims, receiving more than $60 million, and he also filed a false federal income tax return.
DOJChargedJun 24, 2026
McLeansville Woman Charged With Health Care Fraud, Part of National Health Care Fraud Takedown
White, the owner of Reginald Center of Turn Around, billed North Carolina Medicaid for thousands of fictitious drug tests resulting in a loss of $2.8 million.
DOJIndictedJun 24, 2026
Felon Indicted in Multimillion Dollar Healthcare Kickback and False Documents Conspiracy
Ayyad is alleged to have solicited and received kickbacks from clinical laboratories in exchange for generating referrals, paid kickbacks to independent contractor sales reps, created dozens of sham invoices and contracts to conceal the payments, and caused the submission of fraudulent claims for laboratory testing to Medicare, HRSA, TRICARE, and other payers through labs and entities he owned and controlled.
Referral packet
The packet is a draft for a reviewer. It reads every public record behind this case, states what the records show with a citation for each finding, names the regulation each finding relates to, and lists the ordinary explanations to rule out first. It never asserts intent.