Providers
WILLIAM BRIAN COOK, LPCC
NPI 1396284394, individual, Ashland, KY, Counselor, Professional
4
Evidence tier
structure or single-organization volume
- Hours beyond a day in 12 months, but with up to 1062 patients a month, which points to a supervising clinician on the claims rather than one person's hours.
- Records needed.
score 51 of 100, rank 8643, $2.4M at stake
Hours billed per day
Medicaid billing converted into hours of hands-on care per day. The lower bound counts one unit per claim line and needs no price; the other two divide dollars by a unit price, the conservative one at 1.5 times the price. The clinician on the claim may be a supervisor under state rules, so billing organizations are counted too.
| month | what was found | hours per day, lower bound | hours per day, at price | hours per day, conservative | per working day | patients | billing organizations | codes | paid |
|---|---|---|---|---|---|---|---|---|---|
| Sep 2019 | More hours than a day holds, even counting one unit per claim line | 33.0 | 54.9 | 36.6 | 36.8 | 899 | 1 | 90791 90832 90834 90837 90853 99354 H0038 H2011 H2015 H2019 | $118K |
| Oct 2019 | More hours than a day holds, even counting one unit per claim line | 31.8 | 59.3 | 39.5 | 38.0 | 873 | 1 | 90791 90832 90834 90837 90853 99354 H0038 H2011 H2015 H2019 | $135K |
| Nov 2019 | More hours than a day holds, even counting one unit per claim line | 30.6 | 53.4 | 35.6 | 35.9 | 842 | 1 | 90791 90832 90834 90837 90853 99354 H0038 H2011 H2015 H2019 | $113K |
| Dec 2019 | More hours than a day holds at a conservative unit price | 27.7 | 52.3 | 34.8 | 33.9 | 818 | 1 | 90791 90832 90834 90837 90853 99354 H0038 H2011 H2015 H2019 | $111K |
| Jan 2020 | More hours than a day holds, even counting one unit per claim line | 40.0 | 71.1 | 47.4 | 42.3 | 1062 | 1 | 90791 90832 90834 90837 90853 99354 H0038 H2011 H2015 H2019 | $148K |
| Feb 2020 | More hours than a day holds, even counting one unit per claim line | 35.0 | 69.0 | 46.0 | 43.9 | 905 | 1 | 90791 90832 90834 90837 90853 99354 H0038 H2011 H2015 H2019 | $132K |
| Mar 2020 | More hours than a day holds, even counting one unit per claim line | 34.0 | 60.7 | 40.4 | 38.6 | 821 | 1 | 90791 90832 90834 90837 90853 99354 H0038 H2011 H2015 H2019 | $123K |
| Apr 2020 | More hours than a day holds, even counting one unit per claim line | 31.3 | 56.2 | 37.5 | 39.2 | 670 | 1 | 90791 90832 90834 90837 90847 90853 H0038 | $107K |
| Sep 2020 | More hours than a day holds at a conservative unit price | 27.8 | 57.2 | 38.1 | 33.7 | 686 | 1 | 90791 90832 90834 90837 90846 90847 90853 H0038 H2011 H2015 | $115K |
| Jan 2021 | More hours than a day holds, even counting one unit per claim line | 33.4 | 51.3 | 34.2 | 34.5 | 729 | 1 | 90791 90832 90834 90837 90847 90853 H0038 H2011 H2015 | $109K |
| Mar 2021 | More hours than a day holds, even counting one unit per claim line | 31.3 | 57.3 | 38.2 | 37.3 | 820 | 1 | 90791 90832 90834 90837 90847 90853 99354 H0038 H2011 H2015 | $125K |
| Apr 2021 | More hours than a day holds at a conservative unit price | 27.5 | 49.5 | 33.0 | 33.1 | 761 | 1 | 90791 90832 90834 90837 90847 90853 H0038 H2011 H2015 | $101K |
National provider registry
From the CMS NPPES Registry, refreshed daily.
| Name | WILLIAM BRIAN COOK, LPCC |
| Type | Individual |
| Status | Active |
| NPI issued | February 23, 2017, last updated June 25, 2019 |
| Practice location | 1212 BATH AVE, 8TH FLOOR, Ashland, KY 41101-5422, 606-325-3005 |
| Mailing address | PO BOX 790, Ashland, KY 41105-0790 |
| Specialties | Counselor, Professional (101YP2500X, primary, license 248698 KY) |
Procedures billed
The specific codes behind the dollars. Medicaid figures come from T-MSIS (2018 to 2024) and are compared with every other provider billing the same code; Medicare figures come from the 2024 physician and supplier file and compare this provider's submitted charge with what Medicare allowed, against the usual ratio for that code.
Medicaid, largest codes
| code | what it is | paid | share | per patient-month | typical | rank among providers | |
|---|---|---|---|---|---|---|---|
| 90837 | Psychotherapy, 1 hourhistory of abuse | $964K | 25% | $185 | $191 (top 5% from $442) | 47th percentile | |
| T2023 | Medicaid service code | $843K | 22% | $330 | $332 (top 5% from $1K) | 48th percentile | |
| H0038 | Self-help/peer services per 15 min | $276K | 7% | $164 | $147 (top 5% from $2K) | 54th percentile | |
| 90834 | Psychotherapy, 45 minutes | $268K | 7% | $114 | $101 (top 5% from $318) | 57th percentile | |
| 90832 | Psychotherapy, 30 minutes | $249K | 7% | $75 | $59 (top 5% from $239) | 66th percentile | |
| 90887 | Medicaid service code | $249K | 7% | $168 | $98 (top 5% from $270) | 80th percentile | |
| H2015 | Comprehensive community support services per 15 minhistory of abuse | $211K | 6% | $344 | $344 (top 5% from $2K) | 50th percentile | |
| 90853 | Group psychotherapyhistory of abuse | $134K | 4% | $70 | $60 (top 5% from $332) | 57th percentile |
In this area
6 providers in Boyd County, KY carry an indicator in the public record, with $11.4M at stake between them. The most common is more hours than a day holds, on 5 of them, followed by paid after a public list action on 1. 1 is tier 1: documented action, then payment.
| tier | provider | at stake | why |
|---|---|---|---|
| 1 | LANA WHITE Ashland, KY, ranked 286 | $10K |
|
| 4 | MANISH PARIKH Ashland, KY, ranked 7582 | $2.8M |
|
| 4 | SARAH HALCOMB-CLARK Ashland, KY, ranked 8414 | $4.9M |
|
| 4 | ERNEST BEHNKE Ashland, KY, ranked 8894 | $1.3M |
|
| 5 | MISTY GRISWOLD Rush, KY, ranked 10915 | $1.4M | |
| 5 | AMBER FRALEY Ashland, KY, ranked 11057 | $908K |
Recent enforcement in KY
All releasesDepartment of Justice and HHS-OIG releases for this state, newest first. Each opens in a new tab.
DOJIndictedAug 27, 2026
Kentucky Medical Biller Indicted for Healthcare Fraud and Money Laundering Charges
Sanders recruited individuals to open behavioral health entities, handled their Kentucky Medicaid credentialing and enrollment, and directed submission of fraudulent Medicaid claims across ten behavioral health providers for services never provided, including for incarcerated, hospitalized, or deceased members, using licensed professionals' NPIs without authorization.
DOJChargedJun 23, 2026
5 Individuals and 2 Companies Charged as Part of Department of Justice National Health Care Fraud Takedown
Seven defendants were charged in four cases with schemes including billing Kentucky Medicaid for peer support and psychoeducation services that were fraudulent, unauthorized, or not rendered using providers' NPIs, using a DEA number to order controlled substances in others' names, credentialing a company with Medicare and billing for services not rendered using a doctor's NPI, and stealing controlled substances from hospitals and falsely documenting administration.
DOJCivil settlementJun 23, 2026
Civil Settlements Reached as Part of Department of Justice National Health Care Fraud Takedown
Three Home and Community Based Waiver providers and their owners, who had shared financial interests, referred Medicaid waiver beneficiaries for attendant care services and billed Medicaid for attendant care hours that were not fully provided or not provided at all.
DOJCivil judgmentMay 15, 2026
Operators of Day Treatment Program for Children Agree to $15.2 Million Civil Judgment to Resolve Medicaid Fraud Allegations
The Government alleged that from August 2022 through June 2025 the Recovery Centers sought Medicaid payments for time children spent on education, recreation, and lunch breaks at the Aspire Day Program and that Recovery Center of Kentucky falsely represented clinician qualifications to obtain higher reimbursements.
DOJSentencedApr 24, 2026
Former Sober Home Owner and Operator Sentenced for Kickback Conspiracy and Health Care Fraud
Jordan solicited and received kickbacks in exchange for referring urine drug testing from her sober home company to three labs, and Serenity Keepers billed Medicaid for peer support services not provided by licensed peer support specialists, with Williams reporting that residents received six hours of peer support services per day knowing that was not true.
Referral packet
The packet is a draft for a reviewer. It reads every public record behind this case, states what the records show with a citation for each finding, names the regulation each finding relates to, and lists the ordinary explanations to rule out first. It never asserts intent.